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British watchdog bans ads over sexist sterotypes

Written by on August 14, 2019

British adverts showing a male para athlete juxtaposed with a woman caring for a baby and an incompetent new dad were banned on Wednesday under new rules cracking down on sexist stereotypes. The bans came in a first set of rulings introduced by the Advertising Standards Agency (ASA) under new rules against harmful gendered stereotypes introduced in June..